The
Best Time To Run A Sale
Your
peak selling period is usually the best time to run an
Inventory Reduction Sale or Store Closing Sale. Most
retailers say, “but why? We will be giving away margin.”
If you follow good pricing tactics (See Tip – Good Pricing
Tactics) you will more than make up any loss margin with
increased sales, greater store traffic and lower
advertising expense. It is a lot easier to increase store
traffic when your customers are in a buying mood. Or as my
old grandpa said, “the best time to go fishing is when the
fish are biting.”
Many
times the worst time to run a sale is at the end of season.
Your customer has already bought everything that they
really wanted and the only way to generate increased
customer traffic is to increase advertising expense and
take deeper discounts. That’s when you are really “giving
away margin”.
