Liquidation Sale
Store Closings Sales & Newspaper Ads
Jan/27/2009 13:52 Filed in: Marketing
for the Small Retailer
Store Closing Sales and Newspaper Ads
You hear it almost every day, “Newspapers are dying”. And for the most part that’s a true statement. Most people now get their news from cable TV or the internet. The daily newspaper gets thinner every day. In the current economy the multi pages of real estate ads and car dealer ads are no more. Classified ads are now on-line and ads on Craigslist are free.
So how do you advertise your Store Closing Sale? There are lots of choices, but believe it or not, advertising in the right kind of newspaper still pays off.
Running a “Store Closing Ad” in a local weekly paper still produces good response. If your weekly newspaper provides lots of editorial about local people and events, and has paid circulation, it’s a pretty sure thing that it is still being read. But before you go out and sign-up to run your ad you need to make sure it covers your primary market area. That is an area that is usually a 2 – 5 mile radius of your store. 75% or more of your customers will live within that area. Any advertising outside that area is usually wasted.
The larger your store or the more sparse the population, the rather the radius of your prime market area extends.
Newspaper ads are not our first choice for advertising a Store Closing Sale, but they still are in the mix of the top three types of media we use. Just a reminder – the newspapers we use are almost always local, weekly, paid subscription papers that do a good job of covering your primary market area.
You hear it almost every day, “Newspapers are dying”. And for the most part that’s a true statement. Most people now get their news from cable TV or the internet. The daily newspaper gets thinner every day. In the current economy the multi pages of real estate ads and car dealer ads are no more. Classified ads are now on-line and ads on Craigslist are free.
So how do you advertise your Store Closing Sale? There are lots of choices, but believe it or not, advertising in the right kind of newspaper still pays off.
Running a “Store Closing Ad” in a local weekly paper still produces good response. If your weekly newspaper provides lots of editorial about local people and events, and has paid circulation, it’s a pretty sure thing that it is still being read. But before you go out and sign-up to run your ad you need to make sure it covers your primary market area. That is an area that is usually a 2 – 5 mile radius of your store. 75% or more of your customers will live within that area. Any advertising outside that area is usually wasted.
The larger your store or the more sparse the population, the rather the radius of your prime market area extends.
Newspaper ads are not our first choice for advertising a Store Closing Sale, but they still are in the mix of the top three types of media we use. Just a reminder – the newspapers we use are almost always local, weekly, paid subscription papers that do a good job of covering your primary market area.
When a Store Closing Sale Isn't Enough
Jan/22/2009 09:58 Filed in: Store Closing
Sale
When A Store Closing Sale Isn’t Enough.
In this economy, sometimes a Store Closing Sale might not raise enough cash to handle all of your needs. If your debt level is part of the reason, I ask you to consider orderly ways to cash out of your debts, achieved with savings of 20% to 80% of what you owe. You’ll be able to sleep nights without need of having further contact with your selected creditors and their demands.
Should you elect to stay in business, you can do so while relieved of current debt. And in any event, you’ll avoid the stigma of bankruptcy for you and your business.
Did you now? Credit card, medical, leases, personal and business debts, even liens, lawsuits and judgments can be settled at a savings. Most debts can be relieved at a discount, while clearing your name and conscience. You borrow no money, and reduced payments may be made over time and without interest. Creditors can be satisfied, accepting as little as 20 cents on each dollar you owe. This is not debt consolidation or refinancing; instead it is settlement achieved confidentially for you and you are always in charge of your money.
Here’s how it works: A Professional Debt Manager (PDM) is an experienced negotiator who, when retained, studies all aspects of your situation. With each debt, determination is made as to whether you desire to pay in full over time or prefer discounted settlements. The PDM, having obtained limited Power of Attorney from you, serves as an authoritative third party hired to achieve acceptance from creditors you electively assign. The PDM will immediately stop calls, letters and demands from such selected creditors, their agents and their attorneys. Using negotiation skills, the PDM obtains settlements, presents them to you for approval or disapproval. Their fees are based on the savings they negotiate for you. If you aren’t happy with the settlement, you disapprove it and you owe nothing.
When debt loads are out of control, Solutions For Retailers, recommend this tool to its clients. Our job is to help you put more money in your pocket at the end of the sale. We have several excellent PDM firms that we recommend as a result of their performance for our clients in the past. Call us for that recommendation if your debt load is out of control.
In this economy, sometimes a Store Closing Sale might not raise enough cash to handle all of your needs. If your debt level is part of the reason, I ask you to consider orderly ways to cash out of your debts, achieved with savings of 20% to 80% of what you owe. You’ll be able to sleep nights without need of having further contact with your selected creditors and their demands.
Should you elect to stay in business, you can do so while relieved of current debt. And in any event, you’ll avoid the stigma of bankruptcy for you and your business.
Did you now? Credit card, medical, leases, personal and business debts, even liens, lawsuits and judgments can be settled at a savings. Most debts can be relieved at a discount, while clearing your name and conscience. You borrow no money, and reduced payments may be made over time and without interest. Creditors can be satisfied, accepting as little as 20 cents on each dollar you owe. This is not debt consolidation or refinancing; instead it is settlement achieved confidentially for you and you are always in charge of your money.
Here’s how it works: A Professional Debt Manager (PDM) is an experienced negotiator who, when retained, studies all aspects of your situation. With each debt, determination is made as to whether you desire to pay in full over time or prefer discounted settlements. The PDM, having obtained limited Power of Attorney from you, serves as an authoritative third party hired to achieve acceptance from creditors you electively assign. The PDM will immediately stop calls, letters and demands from such selected creditors, their agents and their attorneys. Using negotiation skills, the PDM obtains settlements, presents them to you for approval or disapproval. Their fees are based on the savings they negotiate for you. If you aren’t happy with the settlement, you disapprove it and you owe nothing.
When debt loads are out of control, Solutions For Retailers, recommend this tool to its clients. Our job is to help you put more money in your pocket at the end of the sale. We have several excellent PDM firms that we recommend as a result of their performance for our clients in the past. Call us for that recommendation if your debt load is out of control.